Sell Your House by Thinking Like a REALTOR©

The real estate market is booming right now. In both metropolitan areas and also in Florida, home owners are realizing the growing value of not only selling a home and investing in real estate, but of understanding the thought process of a REALTOR©.

To get your home sold more quickly and for its greatest value, consider how a REALTOR© thinks and how they might go about selling your home.

Create a buyer profile. You have an understanding of the neighborhood and of who would want to purchase your home. Take stock of your neighbors and of the area surrounding your home. Are many of them young? Have there been many renovations recently? Are you in a condo or town home, and the people around you are members of smaller families?

Create a profile of the person who will buy your home so that you can market it properly. Perhaps this person will want to invest in a more modern home, with easy access to shops and places to go out.

Think about what your home offers versus others in your neighborhood. Is your home one of the only ones with a garage in the neighborhood? Do you have a pool? Updated kitchen and newer appliances? If your home is the newest and most updated on the street, then that’s something you need to market to potential buyers. Observe the area around you and share it in your photos, description, and with your REALTOR©.

Be a professional. Have a deep understanding of your “competition.” This includes other homes for sale, new condos, and updated or new developments in your area. It can even help to take a tour of those spots to understand exactly what you’re up against.

Stage your space like a professional, or talk to your REALTOR© about staging. Look at your home as though you’re the person you created the buyer profile for, and understand what your house needs to be in order to sell.

Compromise when you need to. Are you willing to spend additional money to update your home, or spend the money on other updates? If not, just price your home a little lower. This sounds counterproductive, but in reality you may not have the time or resources to be as competitive as you want in your current market. Make sure you understand your market and what your capabilities are in order to be competitive.